EMVCO CREATES ROYALTY-FREE MARK TO PROMOTE USE OF QR CODES
EMVCo, the global technical body that manages EMV specifications, has introduced a QR payment trademark designed to promote the global interoperability and use of EMV QR code payments.
EMVCo has released reproduction requirements for the mark and a licensing structure that allows any organization that uses an EMV QR code solution to also use the mark at no cost, a press release said.
According to EMVCo, QR codes are increasingly being used to facilitate mobile payments at the point of sale. Last year, the organization published specifications to address two QR code payment use-cases:
- Consumer-presented — consumers display the QR code on their mobile device and the merchant uses an optical scanner to read the code.
- Merchant-presented — the merchant displays the QR code and consumers use their mobile device to scan the code.
- The QR payment mark can be used to inform consumers that a merchant accepts these types of payment solutions.
The QR payment mark can also be used as an application indicator on a consumer mobile device when initiating a consumer-presented transaction.
A royalty-free trademark license agreement and reproduction requirements are available in EMVCo’s Trademark Centre.
“The development of a uniform, recognizable QR payment mark that can be used on a royalty-free basis is an important step towards providing a universally consistent experience for both merchants and consumers,” EMVCo executive Committee Chair Jack Pan said in the release.
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